Privacy Policy for Boast Press

Effective Date: March 5, 2025

Last Updated: March5, 2025

1. Introduction

This Privacy Policy (“Policy”) describes how SaaS Experts, Inc. (“we,” “us,” “our”), the owner and operator of the Boast Press brand, collects, uses, and safeguards the personal information you (“you” or “your”) provide when purchasing, installing, or using our WordPress plugins and related products (collectively, the “Software”).

By using or purchasing any Boast Press products, you agree to the practices described in this Policy. If you do not agree, please discontinue use of our Software and refrain from providing any personal information.

This Privacy Policy has been drafted to comply with various privacy regulations including the EU General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), the California Privacy Rights Act (CPRA), and other applicable laws.

2. Who We Are

  • Company Name: SaaS Experts, Inc.
  • Brand: Boast Press (at https://boast.press)
  • Primary Purpose: We develop and sell WordPress plugins (e.g., A/B testing tools, performance add-ons, etc.) that may be licensed under free or commercial terms.
  • Data Controller: For the purposes of the GDPR, SaaS Experts, Inc. is the data controller for personal information collected through our Software and website.
  • Data Protection Representative: For individuals in the EU/EEA, our designated EU representative can be contacted at: [email protected]

3. Categories of Data Subjects

This Privacy Policy applies to the following categories of individuals:

  1. Customers and Licensees: Individuals who purchase or license our Software.
  2. Website Visitors: Individuals who visit boast.press.
  3. Support Recipients: Individuals who contact us for technical support or assistance.
  4. End Users: In limited circumstances, individuals who interact with websites where our Software is installed.

4. Information We Collect

4.1 Account & Purchase Details

  • Contact Information: When you buy or register a license, we may collect your name, email address, billing address, and any other details needed to manage your purchase.
  • Payment Information: Payments are typically processed by third-party providers (e.g., Stripe, PayPal). We do not store full credit card details on our servers.

4.2 License Validation Data

  • Domain Name & License Key: We may collect the domain name on which our plugin is activated, as well as the associated license key usage info, to validate and manage your license.
  • Plugin Version & Metadata: We may record the plugin version or other relevant technical info for support and update notifications.

4.3 Website Logs (if you visit boast.press)

  • IP Address & Browser Info: Our site may log IP addresses, browser types, and pages visited for security and diagnostic purposes.
  • Cookies: We (or our service providers) may use cookies or similar technologies to improve user experience on boast.press. You can set your browser to refuse cookies, but some features may be limited.

4.4 Support & Communications

  • Email or Help Desk: If you contact us for support, you may voluntarily provide information such as your site configuration, screenshots, or error logs.
  • Marketing & Newsletters: With your consent (where required), we may collect your email address for newsletters or product updates. You can unsubscribe at any time.

4.5 Minimal Collection of End-User Data

  • End-User Privacy: Our plugins are designed primarily for site owners and do not inherently collect or store personal data from your end users (site visitors), unless explicitly stated for a specific product.
  • Your Responsibility: If you use a Boast Press plugin to collect personal data from your own users (e.g., forms or surveys), you are responsible for ensuring compliance with any applicable privacy laws.

4.6 Categories of Personal Information (for California Privacy Rights)

In accordance with the CCPA/CPRA, we collect the following categories of personal information:

  • Identifiers: Names, email addresses, IP addresses, domain names.
  • Commercial Information: Products purchased, license details.
  • Internet Activity: Browser information, website interaction data.
  • Geolocation Data: General location data based on IP address.
  • Professional Information: Company name, job title (if provided).
  • Inferences: Derived data about preferences or behaviors based on usage data.

5. Legal Basis for Processing (GDPR)

For users in the European Economic Area (EEA), we process your personal data on the following legal bases:

  1. Performance of Contract: Processing necessary to fulfill our contractual obligations to you, including providing the Software, license validation, and support services.

  2. Legitimate Interests: Processing that serves our legitimate business interests, such as improving our Software, ensuring security, preventing fraud, and marketing directly to existing customers, where these interests are not overridden by your rights and freedoms.

  3. Consent: Processing based on your specific, informed, and unambiguous consent, such as for marketing communications or certain types of cookies. You have the right to withdraw consent at any time.

  4. Legal Obligation: Processing necessary to comply with applicable laws, regulations, or legal proceedings.

We only collect and process the minimum amount of data necessary for the stated purposes.

6. How We Use Your Information

  1. License Management
    • We use the domain name, license key, and plugin metadata to verify license validity, provide updates, and ensure compliance with our EULA.
  2. Customer Service & Support
    • When you contact us, the information you provide (e.g., logs, screenshots) helps us troubleshoot issues and improve our products.
  3. Transaction Processing
    • Contact and payment details are used to process your purchase, send order confirmations, and handle refunds (if applicable).
  4. Communication
    • We may send emails related to updates, changes in terms, or other important notices about Boast Press.
    • Marketing emails or newsletters will only be sent if you have opted in or, where permitted, if you are an existing customer (with an option to opt out).
  5. Site & Plugin Improvement
    • We analyze anonymized or aggregated data (such as error logs or usage trends) to improve plugin functionality and performance.
  6. Legal Compliance
    • We may use or share your information to comply with legal obligations, respond to legal claims, or protect our rights and the rights of others.

7. How We Share Your Information

  1. Service Providers
    • We may share limited personal info with third parties who perform services on our behalf (e.g., payment processors, hosting providers). They are required to protect your data and use it only for the services they provide.
  2. Business Transfers
    • If SaaS Experts, Inc. is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that deal. We will ensure continued protection of your data or notify you if changes to this Policy become necessary.
  3. Legal Requirements
    • We may disclose your information if required by law or if we believe it is necessary to:
      • Comply with legal obligations or requests from government authorities
      • Enforce our EULA or this Privacy Policy
      • Protect the rights, property, or safety of our users or the public
  4. No Sale of Personal Information
    • We do not sell your personal information to third parties for monetary or other valuable consideration as defined under the CCPA/CPRA.
    • We do not share your personal information with third parties for cross-context behavioral advertising purposes.

8. Data Retention & Security

  1. Data Retention
    • We keep your personal information only as long as needed to fulfill the purposes described in this Policy or as required by law (e.g., accounting and tax records).
    • License-related data (domain, license key usage) is retained for the duration of your license and a reasonable period afterward for record-keeping.
    • Specific retention periods by data category:
      • Account information: For the duration of your account plus 2 years
      • Transaction data: 7 years (to comply with tax and accounting requirements)
      • Support communications: 2 years from resolution
      • Marketing preferences: Until you unsubscribe or withdraw consent
  2. Security Measures
    • We implement reasonable safeguards (technical, administrative, and physical) to protect against unauthorized access to your data.
    • These measures include encryption of data in transit, access controls, regular security assessments, and staff training.
    • However, no method of transmission over the internet is 100% secure.
  3. Data Breach Notification
    • In the event of a data breach that affects your personal information, we will notify you and the relevant supervisory authorities as required by applicable law, including GDPR and other regulations.

9. Your Rights & Choices

9.1 European Privacy Rights (GDPR)

If you are located in the European Economic Area, you have the following rights regarding your personal data:

  1. Right to Access: You can request a copy of the personal data we hold about you.
  2. Right to Rectification: You can request that we correct inaccurate or incomplete information.
  3. Right to Erasure: You can request that we delete your personal data (subject to certain exceptions).
  4. Right to Restriction of Processing: You can request that we restrict the processing of your data under certain circumstances.
  5. Right to Data Portability: You can request to receive your data in a structured, commonly used, and machine-readable format.
  6. Right to Object: You can object to our processing of your personal data based on legitimate interests or for direct marketing.
  7. Right Against Automated Decision-Making: You have the right not to be subject to decisions based solely on automated processing that produce legal effects.
  8. Right to Withdraw Consent: Where processing is based on consent, you can withdraw that consent at any time.

To exercise these rights, please contact us using the details provided in the “Contact Us” section. We will respond to your request within 30 days.

9.2 California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):

  1. Right to Know: You can request information about the personal information we have collected, used, disclosed, and sold.
  2. Right to Delete: You can request the deletion of your personal information (subject to certain exceptions).
  3. Right to Opt-Out of Sale/Sharing: You can opt out of the sale of your personal information and the sharing of your personal information for cross-context behavioral advertising.
  4. Right to Correct: You can request that we correct inaccurate personal information.
  5. Right to Limit Use of Sensitive Personal Information: You can limit the use and disclosure of sensitive personal information.
  6. Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA/CPRA rights.

To exercise these rights, you can:

  • Submit a request via email to [email protected]
  • Use the “Do Not Sell My Personal Information” link in the footer of our website

We will verify your identity before responding to your request. You may designate an authorized agent to make requests on your behalf.

9.3 General Rights & Choices

  1. Access & Correction
    • You can request to view, update, or correct your personal information by contacting us at [email protected].
  2. Deletion & Portability
    • You can request the deletion or portability of your personal data where applicable by law. We will honor requests as required by law but note that we may retain certain data for legal or administrative obligations.
  3. Marketing Opt-Out
    • If you receive marketing emails from us, you can unsubscribe anytime by clicking the link in the email or contacting us directly.
  4. Cookie Control
    • Most web browsers allow you to control cookies through their settings.
    • We provide a cookie consent banner on our website that allows you to select which categories of cookies you wish to accept.
    • Disabling cookies may affect certain functionalities on boast.press or within our plugin dashboards.

10. International Data Transfers

The personal information we collect may be transferred to and stored in countries outside of your jurisdiction, including the United States, where our servers are located. These countries may have different data protection laws than your country of residence.

For transfers from the EEA to countries not deemed to provide an adequate level of data protection, we implement appropriate safeguards such as:

  1. Standard Contractual Clauses (SCCs): We use European Commission-approved Standard Contractual Clauses in our agreements with service providers and partners.

  2. Data Processing Agreements: We enter into data processing agreements with all third-party service providers that access personal data of EU residents.

  3. Privacy Shield: While no longer valid as a transfer mechanism alone, we may still adhere to Privacy Shield principles as part of our overall data protection framework.

You can request a copy of these safeguards by contacting us using the details in the “Contact Us” section.

11. Third-Party Links & Integrations

Boast Press products or the boast.press website may contain links to third-party sites or services. We are not responsible for their content or privacy practices. We encourage you to review the privacy policies of any third-party services you use.

When our Software integrates with third-party services (such as analytics tools or CRM systems), those services may collect data according to their own privacy policies. We recommend reviewing those policies before connecting such services.

12. Children’s Privacy

Our products are not intended for children under the age of 16. We do not knowingly collect information from anyone under 16. If you believe we have inadvertently collected such data, please contact us to remove it.

13. Cookie Policy

Our website uses cookies and similar technologies to enhance user experience. We categorize cookies as follows:

  1. Strictly Necessary Cookies: Essential for website functionality. These cannot be disabled.
  2. Performance/Analytics Cookies: Help us understand how visitors interact with our website.
  3. Functional Cookies: Enable enhanced functionality and personalization.
  4. Targeting/Advertising Cookies: Used to deliver relevant advertisements.

You can manage your cookie preferences through our cookie banner or your browser settings. For more details, please see our separate Cookie Policy.

14. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will post the updated version at https://boast.press and note the effective date.

If changes are significant, we will:

  • Notify you by email (if we have your email address)
  • Display a prominent notice on our website
  • In some cases, obtain your consent again if required by law

Your continued use of Boast Press products after any revisions become effective indicates your acceptance of the updated Policy.

15. Data Protection Officer

For GDPR purposes, we have appointed a Data Protection Officer who can be contacted at:

16. Contact Us

If you have questions or concerns regarding this Privacy Policy or our data practices, please reach out:

You also have the right to lodge a complaint with your local data protection authority if you believe we have not complied with applicable data protection laws.